As Squarespace scaled its presence across the ANZ region, partnerships and events with local talent and media played a key role in growing local brand equity and awareness.

In my role, I redefined the brand’s local partnerships strategy- leveraging data to identify core target segments to connect the brand with influential local voices and partners across the region.

I led the process end-to-end: from pitching, negotiation and contracting, to creative production, PR, paid media amplification and reporting.

Across 12 months, I delivered 15 partnerships (ranging from $5k - $100k+ in size) across Australia & New Zealand, delivering +115% growth in attributed subscriptions Y/Y and contributing to the region’s #1 position in global brand awareness across the business.