Alexandra Neilson

Brand Strategy

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Campaigns

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Events

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Brand Strategy ~ Campaigns ~ Events ~

Brand marketing consultant

helping ambitious tech and consumer brands
stand out from the crowd

BRANDS I’VE WORKED WITH

Hey there, I’m Alex 👋🏻

I’ve spent the past decade honing my craft at some of the world’s most iconic brands, helping them to become market leaders across Australia.

I specialise in crafting local brand strategies for brands launching and expanding in Australia, and my work has gone on to become the blueprint for global teams operating internationally.

I work with ambitious brands and category disrupters who are looking to do things differently with their marketing. Brands who want to connect deeply with their target customers and create experiences that are anything but dull.

Got a project in mind? I’d love to chat with you.

Get In Touch
Get In Touch

What I Do Best

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What I Do Best ~

Brand Strategy

With AI-slop on the rise, a lot of brands are starting to look eerily similar. But in a time of heightened competition, I’d argue it’s more important than ever for brands to stand out.

I craft local brand strategies that can help you connect deeply with your target consumers and drive measurable commercial outcomes.

Campaign Management

Looking to roll out a campaign, but have no idea where to start? From creative, to media planning and optimisation- there’s a lot more than meets the eye.

I’ve led campaigns of all shapes and sizes in my career- from scrappy organic campaigns to million dollar launches - allow me to do the heavy lifting for you.

Events & Activations

Few things are worse than fumbling your way through an event plan or print brief and realising the vision you had in your head looks very different to what’s in front of you.

I’ve brought to life hundreds of events and activations over the past decade (that actually look good)- hold the panadol and let me do the leg work for you.

Fingers typing on a Macbook keyboard

  • "What truly differentiates Alex is her ability to think outside of the box, blending strategic thinking with creative flair. She doesn't just bring bold ideas to the table- she ensures they are aligned to objectives and that they deliver meaningful outcomes. Alex brings energy, insight and originality to every project, making her an invaluable asset to any team fortunate enough to work with her."

    — Damien Arthur, Head of Category Asia Pacific, Red Bull

  • "Alex is a talented and strategic marketer, adept at scaling a global brand in markets by leveraging local insights to develop relevant and impactful campaigns and creative. She is also a breath of fresh air, willing to take risks and roll up her sleeves for the hard work of execution. You will be lucky to have her if you are able to get her!"

    — Jacqueline Gonzales, VP, Head of International, Squarespace

  • "It’s rare to come across a client who truly understands the meaning of “partnership” - someone who nurtures their agency relationship to deliver their best work- but Alex fully embodied this. I worked directly with Alex to develop and execute localised communications strategies and launch plans across the region. During this time, she led a masterclass in agency management; deeply embedding me and my team into the business."

    Sierra Oshrin, Public Relations Campaign Director, Sling & Stone

  • "Alex brings an incredible balance of creativity and rigour to everything she does, pairing deep cultural understanding with strong business acumen. The 2025 AU + NZ strategy she led was a standout example. This campaign is now being used as a blueprint for how we approach brand strategy and plan internationally moving forward."

    — Jill Limberg, Global Brand Media Lead, Squarespace

  • "Unicorns aren't just companies, they're also people that defy personality profiles and can bridge all gaps, fill all spaces and blow conventions and limitations apart. I've personally never had, and may never have again, a working relationship like I have had with Alex. She's a true unicorn who pushed and supported my business to new heights."

    — Steve Thorne, Managing Director, Boo Group

  • "What sets Alex apart is her ability to combine deep market knowledge along with a strong understanding of the brand, business and product. In turn, she developed sharp market strategies and plans, and spearheaded brilliant, insight-led campaigns like the 2025 Squarespace Tradies campaign. Alex is an exceptional cross-functional leader who makes those around her better."

    — Ashley Graf, International Marketing Director, Squarespace

Squarespace
Local Brand & Campaign Strategy

In scaling Squarespace in Australia and New Zealand, I uncovered an insight identifying a high-growth, untapped customer segment. I pitched a campaign brief to the brand’s senior leadership team and partnered directly with Squarespace’s global creative team from insight through to execution, resulting in double-digit acceleration in new subscriptions and awareness levels.

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Case Studies

Squarespace
Events & Partnerships
Execution

Events and partnerships play a key role in Squarespace’s global strategy, yet locally, the brand was relying on US-based messaging to cut through in Australia. Whilst staying true to the brand’s global framework, I overhauled our local events and partnerships strategy and turned it into the brand’s fastest-growing channel for new subscriptions, driving triple-digit growth in attributed subscriptions Y/Y.

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Red Bull
Campaign Strategy & Activation

In 2019, Red Bull was facing rising costs and print volumes across its trade marketing campaigns, yet struggling to cut through in stores. In my role, I overhauled the brand’s local trade marketing program- undertaking a vendor reevaluation process, streamlining production and exploring innovative, creative in-store solutions- while resulting in double-digit decreases in costs and printing.

View Project

Get In Touch ~ Get In Touch ~ Get In Touch ~ Get In Touch ~ Get In Touch ~

Get In Touch ~ Get In Touch ~ Get In Touch ~ Get In Touch ~ Get In Touch ~

FAQ

  • I specialise in tech and consumer brands launching or expanding their brand in the Australian market.

  • I specialise in brand marketing projects- specifically: brand strategy (brand positioning and customer segmentation), campaign management (organic and paid brand campaign planning and execution) and events and activations (event coordination and production, retail and shopper marketing, sales conferences and tradeshows)

  • Either as a fractional marketer (embedded in the company 1-2 days per week) or as a consultant on a short-term/project basis (to deliver a key piece of work or strategy).

  • I quote based on either a daily rate or a project fee. Once I have an idea of the scope, I’ll share a quote with you and we can get cracking!

  • I thought you’d never ask ;) To get things kicked off, fill out the form on my contact page or email me at hello@alexandraneilson.com with a few details. From there, I’ll suggest a time for us to connect and we can see if we’re a match.