Through in-depth data analysis, I identified a high-demand, under-penetrated new customer segment for Squarespace in Australia and New Zealand that offered a significant growth opportunity.

With that insight, I pitched a campaign brief to the brand’s global creative team in New York. Across 6 months, I partnered directly with the creative team as the sole local consultant to shape the narrative and messaging for the campaign, whilst staying true to the brand’s global positioning.

Alongside creative development, I partnered with the brand’s global media team and local media agency to craft a multi-million dollar launch campaign to amplify the message in market.

Upon launch, the campaign resulted in double-digit acceleration in new subscriptions and aided awareness, with the campaign becoming a blueprint for Squarespace’s global marketing and creative teams.